Diana Vreeland Parfums

In New york i was at the launch party of Dian Vreeland perfumes at Bergdorf Goodman & talked with Mr Vreeland about the collection and the arabian smell of some of them how its really fit us as a arabian women !

Dian Vreeland was a noted columnist and editor in the field of fashion . She worked for the fashion magazines Harper's Bazaar and Vogue and as a special consultant at the Costume Institute of the Metropolitan Museum of Art. She was named to the International Best Dressed List Hall of Fame in 1964 *

Vreeland called on the talents of several IFF perfumers as well as art director Fabien Baron to transpose the infamous editor’s philosophy into saturated compositions of scent and color—all adorned with an equally flashy tassel. Outrageously Vibrant is an iconoclastic chypre with a rose bouquet and a lashing of cassis by perfumer Carlos Benaim; Perfectly Marvelous, billed as a “lacquered red sandalwood pimento accord” with jasmine and cashmeran musk, was born of the proclamation, “If it isn’t a passion, it isn’t burning, it isn’t on fire, you haven’t lived!” A heady tuberose with crushed green notes is dubbed Simply Divine. The fashion legend’s love of orientalism finds a tribute in the amber Extravagance Russe, and her passion for sandalwood is captured in a sensual ode to India called Absolutely Vital. What would the icon have said about the other Vreeland-isms currently splayed across the facade and walls of Colette? Said her grandson, laughing, “She would have been stoked!” *

Though Vreeland was typically over the top in her love of fragrance and flowers—like color, fashion, travel, and all things stylish—the line shies away from the past. “My grandmother was interested in creating an olfactive area: candles, incense, and potpourri,” Vreeland said , hinting at things yet to come. “It was about much more than what she wore; it was a part of who she was. She would turn a room into this whole world of scent. She didn’t look back; it was always about the present.”