" The perfume reflects Marni’s fashion, certainly,” says Marni’s creative director, Conseulo Castiglioni. “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and maybe a little eccentric.”
The fragrance bottle is covered in white polka dots and has a red stopper; it is inspired by a piece Castiglioni found at a flea market. “It isn’t seasonal. I think this bottle reflects our concept – you want to keep it,” she tells WWD. “It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion "
It will be in stores from February 2013.
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